In 1998, our parent company, The Live Group, began hosting some of the largest music events in South Africa, offering aspiring artists the chance to take the stage. We noticed that these artists were struggling to get their foot in the door, and those who were able to secure gigs found it difficult to keep the momentum going in a competitive industry. Not for lack of trying, far too many young performers were forced to give up on their dreams because they didn’t have the support they needed to take their careers to the next level.
Realising that we could make a difference, RISE Academy was born in 2015 with the goal of turning raw talent into marketable performers. The brainchild of Sue and Craig Green, RISE Academy teaches students how to be business savvy so that they can make a name for themselves in the industry.
Our specially designed programmes, expert training, and mentoring have shown impressive results: Many of our graduates have booked to play at major events including Ultra, Fill Up FNB, and Joburg Pride.