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ARTIST

MANAGEMENT

An artist manager is an essential figure in the entertainment industry, responsible for guiding an artist’s career, making strategic decisions, and handling the business aspects of the music world. They work closely with artists to develop career strategies, manage financial matters, and navigate the complexities of the industry. Managers also facilitate critical connections with industry professionals, handle tour logistics, and oversee promotional efforts. Their involvement extends to providing creative direction and ensuring that an artist’s image aligns with their vision and market trends.

The importance of having an artist manager in the entertainment industry is multifaceted. Managers bring valuable expertise and industry experience to the table, allowing artists to focus on their creative work. They serve as a bridge to industry connections, offering artists a chance to collaborate and access new opportunities. Beyond this, managers provide a vital objective perspective, helping artists make informed decisions, and they play a key role in crafting and executing long-term career strategies, contributing to an artist’s sustained success. In a competitive industry where talent is abundant and the business side can be overwhelming, an artist manager is an indispensable partner in an artist’s journey to the top.

As you complete this comprehensive course, you’ll emerge well-armed with a profound understanding of artist management, poised to tackle the electrifying challenges and opportunities in the music and entertainment industry. Our program will empower you to nurture artists’ careers, expertly promote their work, and ensure their triumph in an ever-evolving and competitive landscape.

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Our program is structured into three meticulously crafted sections, each designed to provide you with the essential skills and knowledge required for a successful career in artist management.

  1. Section 1: Artist Management Fundamentals: In this foundational segment, you'll dive deep into the core principles of artist management. We'll unravel the intricate role and responsibilities of an artist manager, tracing the historical evolution of this vital profession within the music industry. Understanding these fundamentals is paramount as you prepare to embark on your journey in the ever-evolving world of music.
  2. Section 2: Industry Dynamics and Artist Development: Here, we'll immerse ourselves in the dynamic heartbeat of the music industry. You'll gain invaluable insights into the industry's intricate structure and the pivotal roles played by key industry players, including record labels, agents, promoters, and publishers. This section also delves into the essential realm of artist development, with a focus on crafting and nurturing an artist's unique brand and talent, and the nuances of contract negotiation and legalities. This knowledge will serve as the bedrock upon which your artist management career will flourish.
  3. Section 3: Promotion, Tours, and Financial Management: Our final section is where theory meets practice. Here, we embark on a journey that brings artist management to life. We'll dissect cutting-edge marketing and promotion strategies, emphasizing the potent tools of the digital age and social media. Then, we'll shift our focus to the exhilarating world of live performances, covering the intricate logistics of live show booking, budgeting, and financial management. You'll also master the art of generating income streams for artists, and the fine art of networking within the industry.
  • Number Of Classes: 20
  • Schedule: Part-Time Or Full-Time
  • Course Fee: From R 10 777.50
  • Course Duration: 31 Weeks

In the Artist Management course, aspiring managers and artists acquire essential knowledge and skills to navigate the complexities of the music industry, with each section emphasizing the importance of a solid understanding of artist management principles, from fundamental concepts to industry dynamics and artist promotion. Ultimately, the course empowers future artists and managers to thrive in this multifaceted and dynamic industry, where business acumen is just as crucial as artistic talent.

Click here to download the 2024 Fee Sheet.

Please click here to access the FAQ document which is a compilation of all the information you need to get going.

Click here to download the Course Dates for Intake 1 of 2024

At RISE Academy, we prioritise passion and talent as the primary qualifications for enrollment. We have no educational or technical prerequisites because we value your innate abilities above all else. However, for advanced courses, it is essential to master the foundational skills before progressing to higher levels.

You will need a USB (8-16 GB’s) and earphones. To start you will not need the state of the art earphones, entry level ones are fine.

 

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Sibusiso (Breeze) Shezi

Lecturer

Breeze aka Zulu Bass King is a musician who brings years of experience in studio, on radio, and on the stage to Rise Academy.
He has had tracks played on major SA radio stations, multiple music nominations, and has performed at some of South Africa’s largest music events. He’s worked with a huge array of top artists such as Nasty C, Soweto Gospel Choir, and Ladysmith Black Mambazo, just to mention a few.

He used to dance and play rugby competitively and loves to run fitness drills with our performance students to get them ready to pull off amazing stage routines.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

JAMES VERKERK

LECTURER


James is a DJ who got his start at the age of 16. He brings his onstage energy and
enthusiasm for music to the Rise Academy classroom where he teaches students
everything they need to know about the art of DJing. He is a skilled sound engineer
with a background in recording, producing and mixing.
James also trained as a classical pianist and is an avid surfer.

CRAIG GREEN

CO-FOUNDER

With more than two decades of experience in event organising, planning and logistics, Craig knows the ins and outs of the music world. He brings an invaluable
network of industry contacts to the Rise Academy community.
In 1998, Craig began U-PARTY, an event production and management company assisting schools to raise funds through community events and socials. He holds a BComm degree from the University of the Witwatersrand and is a self- proclaimed lego aficionado.

SUE GREEN

CO-FOUNDER & MD

Sue brings her business acumen and passion for youth development to the academy, which she launched in 2015. She is a savvy consultant who is experienced in coordinating music events that attract young audiences.
Sue’s academic background in Politics, Philosophy, and Economics (PPE) piqued her interest in business ethics — a subject she ended up teaching at UCT during the final year of her Honours degree. She also loves cats and practices Jiu-jitsu.