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MUSIC INDUSTRY

BUSINESS

Are you already a DJ Producer or Artist and confident in your technical skills and music? This course will give you all the business skills you need to market yourself, your music, and find your place in the music industry. Build yourself as an artist, manage yourself professionally to get bookings, and monetise your music. Let’s build your future!

  1. Part 1: The Industry: Uncover the heart and soul of the music industry in the first part of our Music Industry Business course. In this section, we journey through the historical tapestry of music, from its origins to its present-day evolution. You'll delve into the fascinating world of radio and its role in shaping musical landscapes, explore the intricacies of record labels and music organizations, and master the art of music publishing. Gain insight into studio professionalism and copyright, understanding how the sounds you create can be legally protected. Discover alternative revenue streams and the dynamics of fan engagement and fan clubs. Finally, explore the electrifying world of touring and live performances, where music truly comes to life.
  2. Part 2: The Business: In the second part of our Music Industry Business course, we turn up the volume on the business side of music. Here, you'll fine-tune your skills in track selection, branding, marketing, and social media, equipping you to make your mark in the industry. Learn the art of public relations and craft effective electronic press kits (EPKs) to grab the industry's attention. Dive into the realm of professionalism, negotiation with riders, and the power of networking. Understand the pivotal role of agents and managers in the music business and how to develop robust business plans and pitch your ideas effectively. Embrace a growth mindset, handling deadlines, failure, and stress with finesse. Finally, discover the path to securing coveted spots in clubs and gigs, attracting new clients, and staying professional throughout your journey in the dynamic world of music.
  • Number Of Classes: 23
  • Schedule: Part-Time Or Full-Time
  • Course Fee: From R 8 746
  • Course Duration: 35 Weeks

Understanding the intricacies of the music industry business is paramount for anyone aspiring to be a professional in the world of music. While technical skills and musical talent are undoubtedly essential, they are only part of the equation. This Music Industry Business course offers a comprehensive roadmap to bolster your success in the music industry, ensuring you're not just a talented artist but a savvy business professional.

Click here to download the 2024 Fee Sheet.

Please click here to access the FAQ document which is a compilation of all the information you need to get going.

Click here to download the Course Dates for Intake 1 of 2024

At RISE Academy, we prioritize passion and talent as the primary qualifications for enrollment. We have no educational or technical prerequisites because we value your innate abilities above all else. However, for advanced courses, it is essential to master the foundational skills before progressing to higher levels.

There are no tech requirements for this course

 

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Sibusiso (Breeze) Shezi

Lecturer

Breeze aka Zulu Bass King is a musician who brings years of experience in studio, on radio, and on the stage to Rise Academy.
He has had tracks played on major SA radio stations, multiple music nominations, and has performed at some of South Africa’s largest music events. He’s worked with a huge array of top artists such as Nasty C, Soweto Gospel Choir, and Ladysmith Black Mambazo, just to mention a few.

He used to dance and play rugby competitively and loves to run fitness drills with our performance students to get them ready to pull off amazing stage routines.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

JAMES VERKERK

LECTURER


James is a DJ who got his start at the age of 16. He brings his onstage energy and
enthusiasm for music to the Rise Academy classroom where he teaches students
everything they need to know about the art of DJing. He is a skilled sound engineer
with a background in recording, producing and mixing.
James also trained as a classical pianist and is an avid surfer.

CRAIG GREEN

CO-FOUNDER

With more than two decades of experience in event organising, planning and logistics, Craig knows the ins and outs of the music world. He brings an invaluable
network of industry contacts to the Rise Academy community.
In 1998, Craig began U-PARTY, an event production and management company assisting schools to raise funds through community events and socials. He holds a BComm degree from the University of the Witwatersrand and is a self- proclaimed lego aficionado.

SUE GREEN

CO-FOUNDER & MD

Sue brings her business acumen and passion for youth development to the academy, which she launched in 2015. She is a savvy consultant who is experienced in coordinating music events that attract young audiences.
Sue’s academic background in Politics, Philosophy, and Economics (PPE) piqued her interest in business ethics — a subject she ended up teaching at UCT during the final year of her Honours degree. She also loves cats and practices Jiu-jitsu.